How Three Doctors Created a Mental Health Platform for Ambitious POC

RePsychled Productions is platform committed to changing the politics of mental health care access. Founded by three Black women doctors, the studio produces weekly podcasts and educational content for ambitious people of color searching for the path to a better self.

Challenge

The Doctors wanted to make sense of their DIY brand and have a content gameplan that increased engagement and interest in their brand.

Services

  • brand strategy

  • logo design

  • content design

  • brand architecture

  • brand identity

  • social media strategy

  • content promotion

  • content production

  • brand essence process

Outcome

We designed a full brand identity system to streamline Instagram, Facebook, and Youtube content creation.

This refined communication strategy included custom content templates, content schedules, content curriculum, and a weekly content creation process to make content creation seamless.

Results

We relaunched their brand with entirely new brand visuals to improve the audience experience.

Compared to the previous year, the changes we made resulted in:

Youtube views: 193.81% increase
Youtube watch hours 89.41%
Youtube subscribers 1263.64% increase