How Three Doctors Created a Mental Health Platform for Ambitious POC
RePsychled Productions is platform committed to changing the politics of mental health care access. Founded by three Black women doctors, the studio produces weekly podcasts and educational content for ambitious people of color searching for the path to a better self.
Challenge
The Doctors wanted to make sense of their DIY brand and have a content gameplan that increased engagement and interest in their brand.
Services
brand strategy
logo design
content design
brand architecture
brand identity
social media strategy
content promotion
content production
brand essence process
Outcome
We designed a full brand identity system to streamline Instagram, Facebook, and Youtube content creation.
This refined communication strategy included custom content templates, content schedules, content curriculum, and a weekly content creation process to make content creation seamless.
Results
We relaunched their brand with entirely new brand visuals to improve the audience experience.
Compared to the previous year, the changes we made resulted in:
Youtube views: 193.81% increase
Youtube watch hours 89.41%
Youtube subscribers 1263.64% increase