BIPOC creatives and progressives are often overlooked in the creative industry
When we think about the ways that BIPOC communities are underserved, we often forget about the artists, activists, and business owners struggling to stay in business or get noticed.
LLAG Media was created to serve BIPOC leaders with branding and communication strategy so they can create organic social media content that inspires genuine conversations, meaningful debates, and engaging discussions that people can’t help but comment and share.
Whether you’re a newbie content creator or an established non-profit organization, we’ll help you design a sustainable process to produce entertaining, educational, and effective content.
Mission
Our mission is to train creatives and progressives on the art of organic content creation and the nuanced dynamics of community building on social media.
Our agency was created to address four core problems
Lack of Diverse Leadership
When ad agencies lack diverse leadership, it reflects in the clients they serve — resulting in an industry incompetent about BIPOC brands and their customers.
This marginalization creates a culture of racial and gender exclusion both within the market and throughout the industry.
The Silent Struggle of Content Creation
From content writing and video editing to podcasting and community engagement, the skills needed to thrive as a modern creator are diverse, challenging, and demanding.
This is a full-time job.
But many first-time brands overlook the amount of strategic, long-term, and creative work needed to build a sustainable and successful brand.
An Obsession with Vanity Metrics
Modern marketing is obsessed with vanity metrics that reduce audiences to data points and shallow demographics.
There’s a story behind every follower. But if you treat your community members like numbers on a spreadsheet, all you’ll ever see is the small picture. You’ll miss the people behind the profiles.
The Alt Right Machine
Right-wing media hasn’t just arrived — it’s normalized, organized, and well-funded.
Wealthy and strategic organizations are committed to reshaping equity and inclusion in American media, education, business, and politics at the expense of marginalized communities.