An Inclusive Wellness Brand for Busy BIPOC
After a lackluster experience at a luxury spa, our clients wanted to create an affordable wellness spa with higher quality products and luxurious service.
Then + Now Beauty Lab appeals to busy BIPOC in the Dallas-Fort Worth area looking for a space to freeze time and indulge in a moment of self-care.
Challenge
Create a logo that contrasts both chaos and order, messiness and calm. Something minimalist and unique, with an air of mystery underneath.
Services
brand strategy
logo design
brand identity
naming
audience analysis
competetive analysis
Our Process
Outcome
We developed an inclusive and approachable wellness brand that appeals to BIPOC professionals. The modern cafe aesthetic gives Then + Now Beauty Lab a relaxing vibe suitable for women and men ages 20+.
